National Association for Media Literacy Education

May, 2017 – Organization Partner Spotlight of Media Power Youth (Click Here)

Morning Matters Breakfast on May 9, 2017 presents keynote speaker, Rona Zlokower, Executive Director of Media Power Youth

Morning Matters Breakfast funds children’s health needs for clients of Child Health Services, Manchester NH

“Our mission gets more relevant with each minute.   We as individuals, family members, employers, colleagues and friends need to take control of media’s lure and attraction and use it to satisfy our needs, not allow it to shape us and our children’s view of the world, themselves, and how to relate to each other”.

Rona Zlokower, 2017 Keynote Morning Matters

Substance Abuse and Mental Health Services Administration’s (SAMHSA’s)

In December, 2015, we were listed on the Substance Abuse and Mental Health Services Administration’s (SAMHSA’s) National Registry of Evidence-Based Programs and Practices (NREPP), adding to our status as evidence based by the NH Center for Excellence in Alcohol and Other Drug Services.

“Evaluation results indicated significant increases in students’ understanding that media violence is often glorified, unrealistic, and can make children act more violently, and advertising can make smoking and fast foods look healthy and can affect children’s desires and behaviors.”

David S. Bickham & Ronald G. Slaby (Effects of a Media Literacy Program in the US on Children’s Critical Evaluation of Unhealthy Media Messages about Violence, Smoking, and Food), Journal of Children and Media, Volume 6, Number 2, May 2012

Media Power Youth helps keep kids healthy and safe (link)

The barrage of media has become unavoidable — our kids are exposed to images, advertisements and games 24/7 and from 360 degrees.

The average American child spends 1,144 hours watching television every year — and 900 hours in school.

Media Power Youth is dedicated to helping kids understand those images and messages, to think critically about them and lead healthy, safe lives through the smart use of media. Its curricula and programs are offered to school districts and communities throughout the state.

Since 2010, the Foundation has provided Media Power Youth with $275,000 in program and operating support from its Substance Use Disorders Portfolio and other funds.

Media Power Youth’s evidence-based programs also impressed the Governor and the state Attorney General’s office: The New Hampshire Department of Justice has now provided funding for MPY to implement its “screenshots” violence prevention program in New Hampshire schools.

Giving Matters: Making Kids Savvy Media Consumers

Sep 5, 2014
Mary Jill LaRocca is an elementary school health teacher in Manchester. She helps students navigate the barrage of unhealthy messages that kids are exposed to. She turns to Media Power Youth’s Media Literacy for Safe and Healthy Choices curriculum to help her students think critically about messages that promote violence, alcohol use, junk food and more, so they can be wise media consumers.

LaRocca explains that MPY’s curriculum begins with an overview of what “Media” is. “It goes over the positive and negative parts of media, including violence and bullying.” Once the foundation is laid, the program then reviews direct and subliminal messages of violence and substance abuse that are often inherent in the messages. And because much of the media directed at youngsters is trying to sell them food, “there is a whole nutrition lesson on healthy choices.”

“This program increases their awareness of what they’re being exposed to,” says LaRocca. They then become educators. It empowers them to go back to their homes to educate their siblings and parents in about making healthy choices.”


 “It gives them the ability to make a right choice, a healthier choice, and hopefully a happier choice.”

3rd Annual U.S. Media Literacy Week

November 6 – November 10, 2017

2017 Media Literacy Week Press Release


Media Literacy is the ability to ACCESS, ANALYZE, EVALUATE, COMMUNICATE and CREATE using all forms of communication. The mission of Media Literacy Week is to highlight the power of media literacy education and its essential role in education today.