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 E-Splash
Empowering Media Smart Youth and Communities Spring 2009
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Media & children, why the concern?
The Campaign for a Commercial-Free Childhood (CCFC) campaigns to get Nickelodeon and Burger King to pull sexualized
Good News
NH Teen Wins "Free the Bowl"
The
Marin Institute encouraged youth around the country to create videos to
counter the massive beer advertising during the Super Bowl. View Winning Video
EventsApril 24th
"Media's Influence on Disordered Eating"
Rona Zlokower
Media Power Youth
for
Plymouth State University
4th Eating Disorders Conference
Meredith, NH
May 6th, 13th & 20th
Teen Workshop
"Media Power & YOU + Production"
Laura Burbine
John Herman
Media Power Youth
John Tollefsen,
Makin' it Happen
for
Goffstown Youth Forum
Goffstown, NH
May 9th
Teen Workshop
"Media Power & YOU + Production"
Laura Burbine
John Herman
Media Power Youth
for
Kelly Brigham-McMillan Monadnock Voices for Prevention
Peterborough, NH
May 14th
Live Radio Interview
WKXL 1450
"Women, Girls & Media"
Rona Zlokower
Media Power Youth
Lindsey Hanson
NH Women's Fund
Promotion for Lunch Series topic May 24th
May 14
Teen Workshop
"Media Power & YOU"
Laura Burbine,
Media Power Youth
for
Communities United for Substance Abuse Prevention
Newport, NH
May 24th
"Women, Girls & Media"
Rona Zlokower Lydia Henry Media Power Youth for NH Women's Fund Brown Bag Forum - Lunch series
12:00 to 1:30pm 2 Delta Drive Concord, NH June 28th"Media and Children: Benefits Vs. Peril?"Rona Zlokower Media Power Youth Monadnock Summer Lyceum Lecture 11:00 am Aired on NHPR at a later date. Peterborough, NH ThanksSEE Science Centerfor donating passes to McDonough Elementary 5th grade focus group participants.
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Media Power Youth Announces
NEW PHONE/FAX numbers
NEW Direct Phone & Fax Numbers
P 603.222.1200
F 603.222.2350
Media Power Youth remains located at
1245 Elm St. Manchester, New Hampshire 03101
Technology and capacity building have been supported by the Healthy NH Foundation and the McIninch Foundation.
Let us know how we can help you and your community to
empower youth to succeed in school and make healthy decisions through smart use of media.
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5th Graders Not Fooled by Advertising |
Advertising will no longer fool Manchester 5th grade students,
according
to results of focus groups recently conducted by University of New
Hampshire Master's in Public Health students at McDonough Elementary
School , Manchester, NH. Students had completed a
12 lesson, health-art Media Power Youth (MPY) curriculum
on media and violence and bullying, substance use and nutrition.
On
violence in media, one student commented, "It won't affect us the same
way because we know now that the action isn't real."
After studying food packaging, a 5th grader said that she knows artificially flavored means there is no real fruit in it.
During focus groups, students applied media literacy, critical thinking skills to a TV commercial they had never seen.
Callie
Carr, Sarah St. Laurent, Monica Suchovsky, Owen David, UNH Master in
Public Health Students; Lydia Henry, MPY Staff member;
Sarah Connolly and Claire Provencher, McDonough Health and Art teachers
watch ads viewed by 5th graders.
UNH
students' recommendations will help MPY with a federally
funded Fall '09 SAMHSA (Substance Abuse and Mental Health
Services Administration) evaluation. Media Power Youth will
then make the 5th grade curriculum available to other districts.
"The
collaboration with UNH MPH Program helps us improve
evaluation and student learning," says Rona Zlokower, executive
director, MPY
"Thanks to Manchester elementary health and
art teachers, the school board and administration for support to make
students smart about media's effects on health and behavior."
Zlokower adds.
To learn more about Media Power Youth school programs: media@mediapoweryouth.org
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Media Power & YOU - Teaching Youth to Produce Media |
Media Power & You,
youth production workshops, provide teens the opportunity to use
traditional, new & emerging media responsibly and creatively
to benefit their peers.
Through
emerging media, health positive messages can be sent
"virally" via YouTube, Facebook, Twitter and texting. "With
training, teens can assure their positive messages are
effective wherever they spread," says MPY training Manager, Laura
Burbine.
Burbine and John Herman, MPY media producer
and also Epping High School
teacher team with prevention programs
to teach youth to produce media to prevent underage alcohol
use. MPY works in Goffstown with Makin' It Happen and the
Goffstown Youth Forum, and, in Cheshire County with the Community
Prevention Coalition of Cheshire County - Monadnock Voices for
Prevention.
The youth media will be placed on YouTube,
community television, in school announcements, and virally marketed to
peers. In preparation for production, students learn media
literacy, to "read" the subtext of mass media messages, techniques
media makers use to make messages powerful and influential, and
how media form social norms for behaviors.
For more information on Media Power & You, contact
l.burbine@mediapoweryouth.org
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Consuming Kids:
The Commercialization of Childhood |
Consuming
Kids draws on insights of health care professionals, children's
advocates, industry insiders, and children themselves, as it
traces the evolution and impact of thw disturbi ng
trend of consumerism on children. The film closes with important,
empowering tools and strategies to help raise healthy, happy,
balanced children.
It
is a wonderful tool to open an important and timely discussion with
parents and other interested adults. Consuming Kids is 67 minutes long
and divided into 8 sections. Perfect for faith communities, parent
groups...all adults! MPY
has created a discussion guide and resource list to be used and
distributed at the film's showing. For more information please contact media@mediapoweryouth.org
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Foundation Grants Promote Media Power Youth' Statewide Presence
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| MPY expanded in 2008 through NH Charitable Foundation and McIninch Foundation grants for strategic planning to disseminate programs statewide, the Gruber Foundation for operating support, a two-year HNHfoundation grant for operating funds, Norwin S. and Elizabeth N. Bean Foundation and Bank of America Foundation for programs for underserved populations, the Monarchs Foundation, NH Alcohol, Tobacco and Other Drugs Prevention and Hillsborough County Incentive Funds
for training Community Prevention Coalitions and health focused media
literacy in Manchester and Hillsborough County schools. Cogswell Foundation, Verizon, Hess Family Foundation and Manchester Regional Community Foundation grants supported the development of the school programs.
Thank you to all our supporters. | |
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empowers youth
to succeed in school & make healthy choices through smart use of media.
Media Power Youth ,
a NH nonprofit, based in Manchester, NH, collaborates with public
health and prevention programs, school districts and communities to
create and implement evidence based programs that help youth resist the
negative influences of media, understand media's role in creating
social norms, and empower youth to use and produce media
responsibly to avoid at-risk behaviors and promote healthy choices. |
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